Mark McEahern
CTO & Co-Founder

Mark is a software developer with over 20 years of experience working with clients large and small, using a wide range of technologies. He's passionate about building software that helps people.

Philip Crawford
CEO & Co-Founder

Philip has over 15 years of experience in usability, agile software development, and product management. He has been active in development of the Madison tech community as well as the co-founder of several SaaS startups.

Daniel Rosales
Marketing Director

Daniel joined the Manifestly team in 2020 to manage our content marketing efforts, where he strives to expand the Manifestly online community and strengthen the communication channels our clients love.

Our Story

When Co-Founder Mark McEahern read The Checklist Manifesto, he was inspired to build a tool to help organizations be more productive by embracing the power of checklists.

Working with Philip Crawford, Manifestly was organized in late 2013 and launched in 2014. Mark and Philip are both software developers and set out to create an easy-to-use tool for small to mid-sized businesses.

They also chose to bootstrap Manifestly (like many mid-westerners) in order to maintain full decision making control and not be steered by short-term venture capital focused financial goals. Having reached profitability in early 2017,  Mark and Philip are leading their team to create the best workflow management system possible.